Shamit Khemka, the managing director of SynapseIndia, is an enthusiastic supporter of the data-driven business model. In order to advance in a ruthlessly competitive world, business owners must realize the true potential of analytics. Today, if businesses cannot successfully use the power of data analytics and business intelligence, they will be lagging in the market.
Companies are failing in their approach to adopting big data due to many underlying causes that are not plain and simple. Experts believe that big data analytics is of no use if companies are not willing to focus on the insights offered by analytics. If you are serious about creating a customer experience different from those of your competitors, you have to focus on data analytics. To get desired results from data analytics, companies have to create a diverse team of experts including data scientists, software engineers, and market analysts, among others. Data scientists should not take the burden alone. They have skills but lack business knowledge. A properly guided team of data analysis is hence the most effective way of doing this, says Shamit Khemka. Click here to Know more about Shamit Khemka : https://www.dailymotion.com/video/x4t0z9s
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