Shamit Khemka, the founder of SynapseIndia, has helped many clients in the e-commerce sector grow rapidly amid competition. He has a deep understanding of the technicality of an online store – from its fundamental elements to advanced features. He says that strategic prevention of shopping cart abandonment is critical to the overall success of an e-commerce platform. He suggests a few major steps to ensure that cart abandonment is reduced substantially. According to him, understanding the reasons behind cart abandonment can help businesses get a more accurate picture of the problem. It is also important to consider the fact that may buyers treat their cart as a shopping list and do not immediately commit to a purchase.
Shamit Khemka recommends shortening and simplifying the checkout process to get more conversions. Implementation of measures like one-step checkout can help lower abandonment rate. Moreover, online merchants should be upfront and honest about shipping costs or free shipping. Higher-than-expected shipping cost is one of the top reasons for cart abandonment. Click here to know more about Shamit Khemka : https://www.youtube.com/watch?v=PcgrrS2-JGA
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