Shamit Khemka, in this blog, has explained the importance of data integration strategy. By using a data integration strategy, an organization can understand the user base, avoid errors and miscommunication. If a company has the right tools in place, it can enjoy a myriad of new opportunities.
With data integration, one can - 1 - Improve customer conversion rates by personalizing the user experience with the help of a well-functioning social login process. 2 - Access the information collected by the company in a form he or she understands better. The entire process of data integration requires standardizing the various forms of information which are often broken down into the following -
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